GENLED Brands names Midwest Sales Manager

Tim Parina has joined GENLED Brands as a Midwest Sales Manager. 

Parina has more than a decade of experience in signage and lighting. He worked for more than three years as a purchasing agent with MC Sign Company in Mentor, Ohio, followed by some 8 years as a territory sales manager covering six Midwest states for Tubelite Co Inc. 

“We are truly excited to welcome Tim to GENLED Brands,” said Joe Reis, VP of Sales, AgiLight. “With his past experience and vast sign and LED knowledge, he will make an integral part of our sales team.” 

“I am thrilled to be with GENLED Brands,” said Parina, who will handle AgiLight sales in states from Ohio and Kentucky west through Indiana, Illinois, Iowa, Missouri, Michigan, Wisconsin and Minnesota to Kansas, Nebraska and the Dakotas. “It’s amazing to have a platform to share my knowledge and experience in the LED industry.” 

Parina can also handle requests for crossover projects with Acolyte, the architectural lighting division of GENLED Brands. Acolyte offers all types of custom LED applications, ranging from the Armor Series of exterior wall washers and grazers to LED neon, flexible backlighting and custom channel fixtures with our proprietary RibbonLyte products. 

AgiLight is a global leader in the LED signage lighting industry and the preferred partner of great sign companies and name brands around the world. Our LEDs illuminate major stadiums, retail giants, automotive heavyweights and popular fast-food restaurants. We offer the high-end 12V ULTRA Series and 24V PRO Premium series of signage modules as well as colorful FlexRayz Neon, RetroRayz fluorescent replacements, and the LyteRayz value line. 

Learn more about AgiLight by visiting AgiLight.com or calling your local sales representative and visit AcolyteLED.com to get an idea of our crossover architectural lighting capabilities. Interested in working for GENLED Brands? Visit the careers section at GENLEDBrands.com to see our latest openings. 

AgiLight and Acolyte are quality global divisions of GENLED Brands.