Reis joins AgiLight as VP for North American sales


GENLED Brands™ is reinvigorating the sales force from the top as we welcome Joseph Reis to our team! He’ll be the new Vice President, AgiLight Sales North America.

Reis is a high-energy hire who joins AgiLight at an exciting time. We’ve shaken the dust off a stagnant corporate model to fully restructure our growing company, and we’re about to launch a new full line of premium 24V signage modules.

He brings more than two decades of national signage sales and design experience to AgiLight, most recently serving as the Director, LED Sign and Lighting for International Light Technologies in Peabody, MA, where he was responsible for day-to-day operations of the signage and lighting division, working with product research and development, engineering and sales.

His prior roles include valuable crossover experience with conceptual lighting designs for restaurants and residential living with Design South Interior Design of Birmingham, AL, as well as sales, graphics and signage design for Batten Bros., Inc. Sign Advertising in Wakefield, MA.

“I am extremely excited to have Joe join our team,” said Scott Vontobel, President of GENLED Brands. “Joe’s experience and knowledge of signage will make for an easy transition into our expanding business. We share similar philosophies when it comes to servicing our customers, so he’s a great fit.

“GENLED AgiLight® has always been known for offering some of the highest quality modules in the market but struggled with stability in the sales department. Joe is our first major hire in sales following a recent restructuring that focused on inventory, operations and engineering, and he and Hendue Vidal, our Vice President, Acolyte Sales North America, will share responsibilities for managing and growing our team. With Joe, we will see immediate improvements.”

“I am thrilled about this opportunity to bring 24 years of experience in the signage industry to an outstanding company like AgiLight and GENLED Brands,” said Reis. “I have worked really hard to become more than a salesperson. I strive to be a solutions person for my clients, colleagues and friends.”

Now headquartered in East Rutherford, N.J., GENLED Brands is a rapidly growing global LED manufacturer. GENLED AgiLight provides premium signage lighting solutions for name brands and GENLED Acolyte offers custom architectural lighting solutions in major installations around the world. We have production facilities on three continents and first-rate customer service through an international network of local sales and support representation. Most of our products are made in Europe and assembled in the USA, and we specialize in customization to meet your specific LED lighting needs.

Reis starts his new position Feb. 15. Please join us in welcoming him to the GENLED family. He can be reached by email at jreis@genledbrands.com or by phone at 617-459-8322.