Acolyte adds sales manager in Germany

Acolyte has named Lars Veldheer as its newest Regional Sales Manager in Europe, effective June 1. 

Veldheer, who is based outside of Munich, will handle Acolyte sales in Germany and the surrounding regions. 

He joins Acolyte and GENLED Brands after serving as a sales manager and marketing manager with multiple Austrian lighting firms. A former competitor on the ITF World Tennis Juniors Tour, Veldheer earned his bachelor’s degree in marketing from IU International University. 

“We’re very excited to have someone with Lars’ experience and expertise join us as we continue to expand our presence in Europe,” said Scott Vontobel, president & CEO of GENLED Brands. 

“Working with GENLED Brands and Acolyte is an illuminating experience that sparks innovation and lights up possibilities,” Veldheer said. “Together, we can illuminate the path to success with cutting-edge solutions and a collaborative spirit. Let’s ignite brilliance and make a lasting impact in the world of LED technology.” 

Acolyte, a quality global division of GENLED Brands, offers a wide variety of custom LED channel fixtures for interior and exterior use, as well as wall washers and grazers, LED neon, pendants, flexible backlighting, and a full line of drivers, dimmers and controls. The company has recently undergone a major expansion into Europe, adding manufacturing, storage and custom assembly facilities. Visit AcolyteLED.com to see our informative product catalogs and inspirational project installations. 

To specify Acolyte products in Germany, Veldheer can be reached by email at lveldheer@GENLEDBrands.com or by phone at +49 15146236352 

Acolyte is a quality global division of GENLED Brands. 

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