IMG Worlds of Adventure

IMG Worlds of Adventure is Dubai’s first mega-themed entertainment destination, promising visitors from around the world the excitement of four epic adventure zones in one location. Two of the four zones represent the renowned global brands Cartoon Network and Marvel, while IMG Boulevard and the Lost Valley Dinosaur Adventure zones are original concepts created by the IMG Group. IMG Worlds of Adventure is the largest temperature-controlled indoor themed entertainment destination in the world, covering more than 1.5 million square feet. With the capacity to welcome more than 20,000 guests a day, it features a unique array of adrenaline-pumping roller coasters, thrill rides and spine-tingling attractions based on popular Cartoon Network characters, iconic Marvel superheroes and hair-raising dinosaurs. One of IMG Worlds of Adventure’s flagship stores, Marvel Universe, takes guests closer to the action than ever before — they can step inside and be transformed into Iron Man, with the fate of the world in their hands! Marvel Universe is one of the world’s largest Marvel stores,  offering all the latest Marvel merchandise. Lighting Designer CD+M chose Acolyte products to bring excitement and color to the flagship store. Throughout the interior and exterior, CD+M utilized 1.5 Static Color and RGB Amber RibbonLyte, 3.0 RibbonLyte with DALI, 2.2 RibbonLyte, Addressable RibbonLyte and RGB NeonLyte.